Yahoooooooooooooo

Among my communication friends, the whole Yahoo “work from home” “don’t work from home” debacle has been the subject of loads of speculation. A lot of us were highly critical of the move; a lot of us were very supportive of the move.

But no one, not one person, thought it was well communicated. And the whole disaster reminded me of what I’ve preached for years – that communicators are risk managers, change agents, advisors, who can add tremendous value to their companies when they have earned the respect of the leadership.

Here are my thoughts on the subject, recently published on the website of Baker Brands, a Santa Monica-based design and branding consultancy:

The Changing World of Employee Communication

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2 Responses

  1. You hit the nail squarely on the head with this one, Terry. I was just thinking about you the other day and am glad to hear from you!

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